Mar
11
2010
MINI launches Product Design Competition.
In keeping with the brand’s “Creative Use of Space” philosophy, MINI is holding an international design competition to celebrate the launch of the MINI Countryman in suitable style. The competition invites creative people around the world to design potential tools for the unique MINI Centre Rail in the new MINI model.
Vines MINI: http://twitter.com/VinesMINI
The Centre Rail runs in a straight line between the seats of the Countryman, linking the front and rear of the interior, and offers a multifunctional platform on which to fix various travel items. Indeed, MINI has already come up with a range of clever attachments, such as sunglasses cases, cupholders, iPod docking stations and plenty more. The rail also offers handy stowage space in which to hide away charger leads for electronic devices like mobile phones and MP3 players. When it comes to using this new feature, creativity need know no bounds.
Vines MINI have branches in Gatwick, Redhill and Guildford. You can keep up with news, stories and events by following Vines MINI on Twitter.
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Mar
11
2010
Vines MINI
Last Friday (5 March), saw the staff at Vines don their best hats for ‘Wear a hat to work day’ to raise money for the brain tumour awareness charity, Taylan’s Project.
To show its support for Brain Tumour Awareness Month, all Vines staff across the seven dealerships were encouraged to wear a hat to work and donate £3 to Taylan’s Project. They managed to raise an impressive £714.66.
Fun was had throughout the day as staff enjoyed cakes and treats whilst enjoying their colleagues dressed in silly hats, and in full fancy dress in some cases.
To help increase the charity pot further, Vines are donating £1 per test drive taken throughout March and is encouraging drivers to come down and try out any car from the BMW or MINI ranges*.
Taylan’s Project was set up in 2009 to help raise money for the charity Brain Tumour Research, following the sad passing of 7 year old Taylan Rawlinson due to a rare and inoperable brain tumour.
Taylan’s Project is encouraging other companies to help raise much needed funds by organising their own events. Visit www.taylansproject.co.uk to find out how you can also raise funds. If you would like to make a donation in support, please visit www.justgiving.com/taylansproject
Vines BMW have branches in Gatwick, Redhill and Guildford. You can keep up with news, stories and events by following Vines on Twitter.
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Mar
10
2010
MINI Rainbow Colours raise personalisation to a higher plane
MINI models are to benefit from a wide of technical advances and personalisation options with effect from spring 2010. At the top of the list are a new range of petrol engines that offer more power and torque while reducing both emissions and fuel consumption. In addition, a new MINI One Convertible will bring the thrill of open air MINI driving to a wider audience. MINI is also raising the customisation possibilities by offering a range of unique Rainbow colour options and an extension to the MINI Graphite Special Edition model range to include Clubman models..
“Hot on the heels of the launch of customer field trials for the electric MINI E, MINI is introducing this array of new technology and features for the new decade,” said Jochen Goller, Director of MINI UK. “Once again, our dedication to continuous improvement will bring substantial benefits in both efficiency and performance to our customers.”
“Better still, there will be no price increase when the new models go on sale in March 2010”
Vines MINI have branches in Gatwick, Redhill and Guildford. You can keep up with news, stories and events by following Vines MINI on Twitter.
Vines MINI: http://twitter.com/VinesMINI
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Mar
10
2010
MINI Rainbow Colours raise personalisation to a higher plane
MINI models are to benefit from a wide of technical advances and personalisation options with effect from spring 2010. At the top of the list are a new range of petrol engines that offer more power and torque while reducing both emissions and fuel consumption. In addition, a new MINI One Convertible will bring the thrill of open air MINI driving to a wider audience. MINI is also raising the customisation possibilities by offering a range of unique Rainbow colour options and an extension to the MINI Graphite Special Edition model range to include Clubman models..
“Hot on the heels of the launch of customer field trials for the electric MINI E, MINI is introducing this array of new technology and features for the new decade,” said Jochen Goller, Director of MINI UK. “Once again, our dedication to continuous improvement will bring substantial benefits in both efficiency and performance to our customers.”
“Better still, there will be no price increase when the new models go on sale in March 2010”
Vines MINI have branches in Gatwick, Redhill and Guildford. You can keep up with news, stories and events by following Vines MINI on Twitter.
Vines MINI: http://twitter.com/VinesMINI
Vines BMW: http://twitter.com/VinesBMW
VinesBMWBikes: http://twitter.com/VinesBMWBikes
Mar
8
2010
The world premiere of the MINI Countryman at the Geneva Motorshow 2010.
Vines MINI of Guildford, Gatwick and Redhill.
Watch as Ian Robertson unveils the fourth member of the MINI family.
Vines MINI have branches in Gatwick, Redhill and Guildford. You can keep up with news, stories and events by following Vines MINI on Twitter.
Vines MINI: http://twitter.com/VinesMINI
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Mar
4
2010
MINI brings Hollywood to Geneva for the world premiere of the new MINI Countryman.
MINI brings Hollywood to Geneva. The launch of the new star of the MINI family – the MINI Countryman – at the 80th Salon International de l’Auto provides reason enough for an unconventional marketing campaign: The city built on Lake Geneva is being renamed “MINIWOOD” by way of a huge projected image, creating a rival to the Hollywood dream factory in Los Angeles. The gigantic projection of the “MINIWOOD” sign onto Mont Salève on French soil is one of the largest projections of its kind.
The projected image is 30 metres high and 192 metres wide. In the evening light it is visible for miles around to Geneva residents as well as the many visitors to the Motor Show.
This unconventional campaign involves powerful technology: High-performance projectors with 348,000 Ansi lumen illuminate an area of over 5,760 square metres with an output of more than 28,000 watt.
The projection will be complemented by a short video in typical MINI style. This “viral” will show how the projection is realised and will be widely distributed in the Internet.
Film posters entitled “MINI Countryman – GETAWAY” will publicise the guerrilla action and hence the world debut of the fourth member of the MINI family, raising public awareness and highlighting the MINI presence in Geneva. The “Making of” video will also be posted on MINI’s official YouTube channel at: http://www.youtube.com/MINI, and MINI Countryman’s Facebook page, http://www.facebook.com/MINI.Countryman.
MINIWOOD would not be complete without the celebrated “Walk of Fame”. So, as Motor Show visitors walk from the airport to the Palexpo, for example, they are guided by “MINIWOOD stars”. Walkways through busy areas of downtown Geneva have also been adorned with stars to strengthen MINI’s presence in the city centre.
MINIWOOD is brought to life through “red carpet parking”: In true Hollywood style, a MINI Countryman is parked and displayed on a red carpet on the streets of Geneva. A sign right next to the newest MINI star bears the slogan “I BECAME FAMOUS IN MINIWOOD – MINI COUNTRYMAN. GETAWAY.”
Thanks to a wide variety of communications activities in connection with the 80th International Motor Show in Geneva, the MINI Countryman is set to be the toast of the town. The MINIWOOD concept is the brand’s latest guerrilla action and confirms once again that MINI makes an unconventional statement.
“Guerrilla marketing plays an especially important part in MINI communications. That is why the launch of the new MINI Countryman will also be accompanied by characteristically unconventional and eye-catching marketing campaigns that are deliberately designed to appeal to the brand’s modern target groups,” explains Andreas-Christoph Hofmann, head of MINI Brand Communication.
Vines MINI have branches in Gatwick, Redhill and Guildford. You can keep up with news, stories and events by following Vines MINI on Twitter.
Vines MINI: http://twitter.com/VinesMINI
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Mar
3
2010
MINI Geneva Motor Show
MINI at the 80th Geneva Motor Show 2010
At a Glance:
World debut: MINI Countryman.
The MINI model family is growing once again, with the MINI Countryman making its first appearance at the 2010 Geneva Motor Show. Measuring more than four metres in length, featuring four doors at the side, four fully-fledged seats and optional MINI ALL4 all-wheel drive, the brand’s fourth model offers that typical MINI feeling in a new dimension. Its extra, variable space inside and the elevated driving position give the MINI Countryman an absolutely unique look, while still retaining that distinctive character of a MINI both in its design and driving behaviour. As the first premium car of its kind, the MINI Countryman has everything it takes to win over additional target groups for that driving pleasure so typical of the brand.
World debut: MINI One Convertible.Open-air driving pleasure in that unique MINI style is now becoming
even more economical, with the new MINI One Convertible entering the market powered by the latest generation of MINI’s four-cylinder petrol engine. Displacing 1.6 litres and delivering maximum output of 72 kW/98 hp, this power unit again offers all the agility so typical of MINI, combined with average fuel consumption in the EU test cycle of 5.7 litres/100 kilometres (49.6 mpg imp) and a CO2 rating of 133 grams per kilometre. As a further highlight, the MINI One Convertible comes
as standard with a six-speed manual gearbox and is available as an option with six-speed automatic transmission.
World debut: MINI One MINIMALIST.New petrol engines for the MINI, the MINI Clubman and the MINI Convertible ensure even greater agility – and, thanks to MINIMALISM – even lower CO2 ratings. A further important point is that the MINI Cooper S, the MINI Cooper, the MINI One, and the MINI John Cooper Works all fulfil the EU5 emission standard.
The MINI One MINIMALIST, in turn, offers maximum all-round economy, the entry-level model available with either a 55 kW/75 hp or 72 kW/98 hp four-cylinder setting new standards in terms of all-round economy and low emissions. Both variants make do with average fuel consumption in the EU test cycle of just 5.1 litres/100 kilometres (equal to 55.4 mpg imp) and a CO2 emission rating of 119 grams per kilometre.
The full BMW Group Press Release can be seen here>>>
Vines MINI have branches in Gatwick, Redhill and Guildford. You can keep up with news, stories and events by following Vines MINI on Twitter.
Vines MINI: http://twitter.com/VinesMINI
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Feb
27
2010
Naughty MINI
Naughty MINI is visiting Hamburg. Find out what happens whenever people send an sms with the codeword "SM"...
Vines MINI have branches in Gatwick, Redhill and Guildford. You can keep up with news, stories and events by following Vines MINI on Twitter.
Vines MINI: http://twitter.com/VinesMINI
Vines BMW: http://twitter.com/VinesBMW
VinesBMWBikes: http://twitter.com/VinesBMWBikes
Feb
22
2010
More driving enjoyment with new connectivity solution: MINI Connected.
Mission Control
Apple iPhone
In Car Web Radio
New technology unique to MINI opens up a whole new dimension of in-car entertainment – system debut at the 2010 Geneva International Motor Show.
- World-first in-car entertainment solution with innovative, unique-to-MINI technology for integration of the Apple iPhone.
- Safe, convenient, intuitive control of all functions via the MINI operating system.
- World debut of in-car web radio; unique possibilities for customisation and integration of additional functions.
MINI Connected brings enhanced user functionality and customisation to the MINI-exclusive Mission Control function.
MINI has chosen the 2010 Geneva International Motor Show to launch an all-new, world-first in-car entertainment solution: MINI Connected. Through intelligent connectivity between the driver, his MINI and the outside world, MINI Connected offers new options for further enhancing the hallmark driving fun associated with the brand. Some of these new possibilities will be presented in Geneva. MINI Connected will be launched simultaneously with the MINI Countryman, as an optional specification.
With MINI Connected, MINI is the world’s first carmaker to offer a newly developed USB interface whose unique functionality allows maximum integration of the iPhone into the in-car audio and infotainment system. This MINI-exclusive technology provides the basis for new and unprecedented integration of smartphone functions, taking the in-car integration of modern smartphone telecommunications, entertainment and online functions to a whole new level.
All the functions integrated in the MINI courtesy of the Apple iPhone are activated and controlled using the vehicle’s own operating system. When the system is fitted in conjunction with the – likewise new – MINI Visual Boost radio, the full range of MINI Connected functions can be used. The radio’s high-resolution colour display, which is integrated in the Centre Speedo, and the centre console-mounted MINI joystick provide the ideal basis for convenient, simple and intuitive operation. Information and instructions follow the MINI’s particular display logic, while the familiar MINI operating structure allows drivers to select and activate any function with minimal distraction from the road and traffic. To customise the system, applications can be selected or deselected quickly and conveniently using the vehicle controls.
World-first: the MINI Connected web radio function.
The web radio function will be showcased in Geneva as a typical example of the extended possibilities opened up by MINI Connected. In a “hooked up” MINI – linked to the outside world via MINI Connected – the driver will be able to have his choice of radio station streamed to him anywhere in the world, provided the station is available in the extensive station database. The desired station is selected using the familiar controls on the MINI audio system, ensuring highly safe and convenient operation even while on the road. MINI is the world’s first carmaker to offer such a function as an option for production vehicles.
In addition, MINI Connected allows a variety of other services and functions to be integrated into the car as well. The innovative iPhone interface provides unique data exchange capabilities, allowing a huge range of infotainment, navigation and communication functions to be used on board the vehicle. MINI Connected also allows functions to be enhanced or personalised to the driver’s individual preferences.
The diversity and flexibility offered by MINI Connected across a host of different functions is new in the car industry. The unique, future-adaptable MINI Connected technology will guarantee customers instant access to future innovations in the fields of entertainment, communication, navigation and information.
Exclusive to MINI: Mission Control.
MINI Connected also incorporates the Mission Control module, which made its debut in the MINI 50 Camden anniversary model. Mission Control evaluates a vast range of vehicle, driving situation and vehicle environment-related signals and supplies the driver with relevant information and instructions in customary MINI style. Mission Control gives the driver an even stronger sense of interacting directly with the vehicle, reinforcing the whole concept of the MINI as a car with character and personality.
The vehicle-related signals are used to generate constantly changing, situation-dependent messages. The dialogue may take the form of safety and comfort-related advice – for example prompts to fasten a seatbelt or guidance on the air conditioning system – or may provide information relating to the current driving situation and operating status (for example outside temperatures or fuel tank level). The wide repertoire of messages, which marks a significant advance over previous systems, makes for a continually varied dialogue between the MINI and its driver, even in familiar and frequently recurring everyday driving situations. And thanks to MINI Connected, Mission Control now offers extensive functional enhancement and personalisation options including, for example, a choice of language versions and driving modes.
Vines MINI have branches in Gatwick, Redhill and Guildford. You can keep up with news, stories and events by following Vines MINI on Twitter.
Vines MINI: http://twitter.com/VinesMINI
Vines BMW: http://twitter.com/VinesBMW
VinesBMWBikes: http://twitter.com/VinesBMWBikes
Feb
18
2010
MINI Clubman Range:
MINI One Clubman
MINI Cooper Clubman
MINI Cooper D Clubman
MINI Cooper S Clubman
MINI Cooper JCW Clubman (John Cooper Works)
Watch the latest TV Commercial about the MINI Clubman and experience its roominess.
Vines MINI have branches in Gatwick, Redhill and Guildford. You can keep up with news, stories and events by following Vines MINI on Twitter.
Vines MINI: http://twitter.com/VinesMINI
Vines BMW: http://twitter.com/VinesBMW
VinesBMWBikes: http://twitter.com/VinesBMWBikes
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